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Business
Owner Concern: Shopping Basket Dropout
ControlScan Solution:
- On average 62 % of customers drop out of shopping baskets
- Current ControlScan members have found that by placing Hacker
Defended and Privacy Protected seals on the top of their checkout pages
they have experienced a significant increase in online sales
and conversions.
Business Owner Concern:
Increase Sales / Online Conversions - The Bottom Line
ControlScan Solution:
Companies that use third party verification of their security & privacy
practices realize a average increase in online sales of 12-15 %.
Business
Owner Concern: Differentiating from
Competition.
ControlScan Solution:
By displaying your commitment to your consumers online privacy and
security needs you differentiate your business standards from your
competitors which in turn increases consumer confidence and your bottom
line.
Business
Owner Concern:
Compliance with recent privacy, security and identity
legislation.
ControlScan Solution:
When becoming a member of ControlScan a compliance officer will review
your policies to ensure they are compliant with the latest online privacy
legislation including the following:
Did you know that any
merchant selling to a resident of the State of California must comply with
the California Online Privacy Protection Act.
Business Owner Concern:
Is your website a safe place to shop?
Do your customers know your website is a secure place to shop?
ControlScan Solution:
- In a recent survey 52% of consumers do not know how to check
if a webpage is secure.
- The ControlScan Hacker Defended service checks your website
for over 7000 vulnerabilities on a daily basis alerting your web
team of any critical required updates.
- When becoming a member of ControlScan your website will be
scanned to ensure your website passes the FBI's and Department
of Homeland Security's Twenty Most Critical Internet Security
Vulnerabilities test.
Business Owner Concern:
Consumer perception of your business.
ControlScan Solution:
- In a recent consumer survey 98 % of the participants stated that
they are very concerned about sharing their personal information
online.
- When becoming a member of ControlScan you help alleviate their
concerns through third party verification of your security policies
by a recognized security company.
Quotations from Business Owners / Internet Directors
Auto Approved
Control Scan afforded us the opportunity to improve our customer's
experience on our site, while helping them see our commitment to their
protection. Since installing the seals on our website we have seen a
marked increase in sign-ups.
Tyler Eastman
Internet Director
Auto Approved
Edwin Watts
Golf
After running AB split testing with ScanAlert we discovered there was a
marked improvement in conversion rate by having a certification seal next
to our shopping cart. After doing a test also with ControlScan we
discovered the consumer didn't recognize a difference between the
certification seals of the older established company or a newer company.
David Patterson
Internet Director - Edwin Watts Golf Shops
Ft. Walton Beach, FL
Region Code Free DVD
We saw a huge increase in sales after putting up the certifications. Many
people are placing orders online rather then calling us as well; which is
a cost savings for us. After noticing the increase, we took the time to
survey a few of our customers. 63% remembered seeing the ControlScan seals
and stated they felt safe shopping on our site.
Nick Shah
CEO / Owner
Region Code Free DVD Electronics Store
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